Marketing Strategy

Reckitt Benckiser

I was part of a team that carried out a full channel (TV, radio, online, DM, outdoor) review of RB’s advertising.

I provided SEO consultancy for the re-launch of the Business Banking website along with optimisation of campaign microsites.

I was part of a team that managed the pan European search and online display campaigns at Cheeze.

I developed a custom paid search tool and installed a tailored analytics solution incorporating offline telephone tracking.

At NovaRising I was one half of a duo that conducted a full channel review of all digital marketing activity for the Gala Coral Group.